Ron's New Book

We are in a new sales reality. These are tough times and even seasoned sales pros are feeling the pain of an unpredictable economy! With cautious customers taking longer to make their buying decisions and switching providers at the drop of a hat, Ron Volper’s new book, Up Your Sales in a Down Market: 20 Strategies To Win Over Cautious Customers will arrive just in time. As a successful entrepreneur and sales executive with three decades in business, Ron has written an easy-to-follow, hands-on guide that will help sales rookies, struggling reps and even top performing salespeople boost their company’s revenues faster than they thought possible. Based on extensive field research with top performing salespeople, this jam-packed book offers 20 clearly defined selling strategies, plus hundreds of examples and sample dialog that teach salespeople and sales managers exactly how to:

Win over cautious customers even in a down market
Overcome customer fears and objections so they are ready to buy
Avoid and bounce back from a sales slump
Prepare and present business presentations that close more and bigger sales
Lead and train sales teams based on the winning habits of top performing salespeople, plus many more proven sales tips and techniques.

About Ron Volper

Ron Volper, Ph.D. is a leading authority on business development. He has been interviewed on national television programs, including Bloomberg Television, MSNBC, and CNBC. As Managing Partner of the Ron Volper Group--Building Better Sales Teams—he has advised 90 Fortune 500 Companies (including General Electric, Exxon Mobil, Cablevision, American Express, JPMorgan Chase) and many mid-sized companies on how to increase sales in tough times and good times; and he has trained over 30,000 salespeople and executives over the past 25 years. He is also an Adjunct Faculty member at New York University, and a sought after speaker who has presented his ideas on business development to audiences throughout the world. He previously headed up Sales and Marketing at a Fortune 500 Company, and was the number one salesperson for several years at another company. He and his wife live in Larchmont, New York.